In October, we wear pink

A ribbon that sits in the driveway for three days

A roll-off dumpster is hard to miss. It is 18 feet of steel parked in front of a house, and everybody on the block walks or drives past it for as long as the cleanout takes. Most of the time that is just a big black box. We figured it could say something.

So one of our 20 yard bins got a pink top rail in place of the green one, pink “Rent me” lettering and a ribbon as tall as the side panel. It goes out on real jobs: garage cleanouts, kitchen tear-outs, roofing work. Neighbors ask about it. That is the point. About 1 in 8 women in the United States will be diagnosed with breast cancer in her lifetime, so on almost any street the bin lands on, somebody has a reason to notice that ribbon.

We are a small, locally owned company in Dearborn. We do not run a research lab and we are not going to pretend a paint job cures anything. What we can do is put the reminder where people will see it, and point them to the folks who do the real work. Those are listed below.